Video in the Machine: The incorporation of Music into the Recording Industry by Jack Banks
According to Banks, Music video became increasingly integral component of the music recording business over the past three decades.
Major US record companies are discussed in with international divisions since making clips in the 1970's to promote their acts in the UK and Europe where television shows were more important form of promotion for recording artists. Although things have changed over time!
For example, MTV's popularity took over in the early 1980's..according to Banks music videos revitalised a troubled industry suffering a prolonged recession by prompting renewed consumer interest in pop music and developing new recording acts like Madonna, Lady Gaga etc etc with provocative visual images.
WK 11
Will This Record work for us? : Managing Music Formats in Commercial Radio by Jarl A. Ahlkvist and Robert Faulkner
This weeks reading focuses on how do programmers decide what music to play on the air?
This reading examines the variety of ways that radio programmers answer this question by conceptualizing them as mediators between record companies and radio audiences.
In this reading four programming repertoires in commercial radio in America for stations are discussed when it comes to music formats and the structural conditions that promote the use of each programming repertoire.
Music Radio and the Record Industry: Songs, Sounds and Power by J.Mark Percival
According to this article, The nature of economic, social and cultural relations between the radio industry and the record industry is most often charactertized by both academics and practitioners as symbiotic.
The power of music radio extends far beyond simple promotion of records and artists, it has profound influence on the sound of popular music and the shape of popular music culture.
WK 10
Virtual Music by William Duckworth
The Reading shares an overview of a personal life story of a composer who can create new music on the web, it goes on further about the history of interactive music, including a guide aspiring musicians who want to harness new awesome opportunities offered by web composing.
Sounds in the Cloud: Cloud Computing and the Digital Music Commodity by Jeremy Wade Morris
The reading investigates the rise cloud computing, especially when it comes to music! Theres so much more than just new technologies for distribution. Cloud Services have found ways to establishing different relationships between listeners and the music. Cloud in this paper is said to offer an infinte space, as music is always available. Cloud based services represents a partocular cultural model of music distribution, which brings users in a network of technologies and also process of continual commodification.
WK 9
The New Shape of Online Community: The example of Swedish Independent Music Fandom
by Nancy K.Baym
The reading focuses on online groups, taking new forms of participants, spreading themselves through multiple internet and offline platforms. It focuses in the Multinational online community of the Swedish independent music fans bring out this trend. With the Swedish fan side of things, it shows that the participant observation through involvement on sites interlinked at multiple levels, identifying several implications for people who take interest in this people for example researchers, industry and independent professionals.
Local Identity and Independent Music Scenes, Online and Off by Holly Kruse
The reading argues on the decentralization and globalization of music production and dessimination, are not to blame for disappearance of local idenities, local scene histories or the perception that there are local sounds. Even though the independent music scenes were said to be prominent in the last two decades in the 2oth century! it is believed that todays indie music can be dissimented online, giving access to people through internet tools which allows people in distant areas to engage easily online!
With the huge enormous popularity of the internet, some local spaces devoted to music are becoming less popular and less viable. Even though local spaces continue to provide the infrastructure for music scenes.
Wk 8
Crashing the Spectacle: A forgotten History of Digital Sampling, Infringment, copyright liberation and the end of recorded music by Kembrew Mcleod
According to McLeod's reading, Copyright infringement, billboard alteration were considered the works of the evil society....Illuminati, as well as music legend Tammy Wynette , no music day and other events involved.
It goes on further to discuss further about the story behind all the music, a pretty interesting reading.
The Apolitical Irony of Generation Mash-up: a Cultural case study in Popular Music by Michael Serazio
The reading discusses the mash up remix rose to prominence in the early 2000's, with interested fans, amateur participants and the small social movement.
This reading discusses the influences and implications of the mash up phenomenon.
The article shares close readings of of press articles, several interviews and textually analyzing some of the most popular and criticially acclaimed tracks! Serazio argues that the mash=up response to a larger technological institutional and social contexts.
WK 7
In perfect Harmony: Popular Music and Cola Advertising by Bethany Klein
According to this reading, Klein uses popular music in advertising to represent one of the most pervasive mergers of cultural and commercial objectives in the modern age. The reading examines analysis of press coverage and interviews with musicians, music supervisors, advertising creatives and licensing managers. Industrial changes have caused increased of popular music in advertising, exploring critical issues and debates surrounding media alliances that confuse cultural ambitions and commercial goals!
WK 6
International Journal of Cultural Studies:
Amateur Experts: International fan labour in Swedish Independent Music by Nancy K. Baym and Robert Burnett
The rise of web 2.0 increased opportunities for fans to serve as filters in influencing the global flow of cultural materials. With two sides of the story to cover in this article fans can now serve new roles without industry support, it also represents a potentially exploitative transformation of media industries where unpaid volunteers do the labour that professionals are paid to.
This reading focuses on the Swedish independent music, with actors and fans used as examples within this paper to show how fans understand the tensions between their own costs and rewards, exploitation and empowerment.
The Recording Industry and grassroots marketing: from Street teams to flash mobs by Agnese Vellar
The article discusses the relationship with new media between the recording industry and fans.
Major labels are used in this article in relation to grassroots marketing for example street team to help create a fanbase. Vellar argues that labels try to harness participative stardom with the support of online transmedia strategies. Rewarding fans with branded products and and meeting new artists.
Popular Music and Society: Straddling the cultural Chasm: The Great Divide between Music Criticism and popular consumption by Don McLeese
The readings focuses to address the issues with music journalism staying relevant in an industry that is constantly changing. The revolutions of technology have forced the print media and music market to rethink every facet of their respective media.
Journalism and the media have always been separate and they combined and the two became a profession and a career path.
WK 4
Popular Communication: The Swedish Model: Balancing Markets and gifts in the music industry
This interesting article shares the case of the Swedish Independent music labels, musicians and fans to articulate one model for understanding the new roles each can take in this context.
The main focus of this article: The internet destabilized media industries.
The article uses examples such as interviews, participant observation and popular media coverage to show how the labels and musicians organise with fans to create their own gift economy amongst themselves. With this idea they seek to earn money and not focused on getting it from the audience. They engage the audience in order who they can reach out to in building a larger community.
The key to this article shows how songs that are given away, engaging directly to audience members through the internet help to pursue this goal.
Finding the meaning of emo in youth's online social networking: A qualitative study of contemporary Italian emo by Francesca Romana Seganti and David Smahel
Emo is found to be a huge impact on teenagers linked to social context with their everyday lives. The Article goes on further that there are two types of emos! those that are independents and others mainstreamers! Emo independents focus on independent music as well as the means of freedom from the corporate dominated music industry. Mainstreamers are likely to enjoy everything that emos represents for example emo bands.
The articles shares interesting details about emo's as the society would usually think emo's are emotional but are greatly influenced by the music industry as well, with their own sense of style and life.
WK 3
Sharing Music files: Tactics of a challenge to the industry by Brian Martin, Chris Moore and Colin Salter
The sharing of music is one of the major issues in the music industry today. The articles discusses the enormous struggle between the representatives of the major record label and artists.
The article argues further about peer to peer file sharing services and their users. The article discusses five categories of music file sharing: cover up versus exposure, devaluation versus validation, interpretation versus alternative interpretation as well as official channels versus mobilisation and intimidation versus resistance. File sharing has brought such a big change on the industry leaving record labels in such a big worried state! with decline of cd sales!
WK 2
Music Industry in the Twentieth Century by Reebee Garofalo
The article focuses on Technological Advances and Structural Change within the the Music industry in the twentieth century.
A great example he brings up in the article is the emergence of rock and roll in the 1940's with the inventions of magnetic tape, the transistor and the advent of microgroove recording making changes to the music industry, as with those inventions are advanced. Such issues are brought up in the article with upgraded technology with labels.
Rethinking the music industry by John Williamson and Martin Cloonan
The article focuses on one important question 'what is the music industry?' The article focuses on basically on the music industry itself and not the music industries! arguing points that the music industry is a homogenous unit with shared objectives and units.
It goes on further with all the changes in the mid 2000's in global music industry economy. The article talks about cultural industries facing problems with creation, management and selling music of music when it comes to physical or digital products, performances as well as intellectual property rights. Discussing policies for it.
No comments:
Post a Comment